Use App Analytics To Determine Potential Markets You may even identify a need in the market that is not yet filled, allowing you to bring unique value to users with your app. When selecting a market, assess how your app might fit in and how its value and functionality aligns with that market’s needs. Consider selecting markets with similar attributes to those in which you have already established success, such as strong app downloads, sales, usage, or retention metrics, as this may make for easier growth. For example, games are popular worldwide, however strategy games may be more popular in a particular region. Every market has its own preferences for the types of apps or categories customers most enjoy. Market-specific demographics, such as population, language, and purchasing power, can help you better understand areas that might have an affinity or need for your app. Prepare for a Global Audience Investigate Market Factors On macOS, users can set the language of an app in the Language & Region section of System Preferences. With iOS and iPadOS, users can select their preferred language for your app independent of their device language, making it easy for multilingual users to switch between languages in your app. You can also take advantage of Auto Layout to automatically adjust the dimensions and layouts of views, extensive Unicode support to work with text from any language, the powerful text handling technologies of Cocoa and Cocoa Touch to display, lay out, and edit text in many languages, and much more. User-visible text is automatically extracted by Xcode and default layout behaviors are localization-ready. SwiftUI makes it easy to create localized apps. This allows app content to appear in the user’s preferred language and format. Ensure your app accepts user-generated text in any language and in multiple languages at once, independent of the user interface language. Use Foundation APIs to correctly express user-visible or dynamically-generated values, such as dates, lengths, weights, prices, and currency symbols, across different locales.
You can also use localized SF system symbols and set the directionality for custom symbols - for example, for right-to-left languages like Arabic and Hebrew.
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Images - including image sets, Apple Watch complications, Apple TV image stacks, Sprite Atlases, and symbol sets - can be localized directly in your Asset Catalog. When you translate these elements into other languages, you can integrate the content back into your app as separate localized resource files stored within the app bundle. Xcode automatically separates user-visible text and images are separate from executable code. With Apple’s powerful tools and technologies, including Xcode, Foundation APIs, Auto Layout, and Unicode support, it’s easy to prepare your apps to support multiple languages and regions, even before you know which languages you’d like to add.
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Internationalization, the process of structuring your app’s code and UI for localization, is a fundamental first step in building apps for a global audience.
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